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| 020 | _a978-970-26-1515-6 | ||
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| 082 | _a658.8 L911m6 | ||
| 100 | _aLovelock, Christopher | ||
| 245 | 0 | _aMarketing de servicios, personal, tecnología y estrategias | |
| 250 | 4 | _a6a edición | |
| 260 |
_aMéxico : _bPearson Educación , _c2009. |
||
| 300 | _a672 p. | ||
| 650 | _aMERCADEO | ||
| 650 | _aPROCESOS DE SERVICIOS | ||
| 650 | _aESTRATEGIAS DE SERVICIO | ||
| 650 | _aCLIENTES DE SERVICIO | ||
| 650 | _aMERCADOS | ||
| 650 | _aMARKETING | ||
| 700 | _aWirtz , Jochen | ||
| 856 | _uhttps://uca.kohalatino.info/cgi-bin/koha/opac-retrieve-file.pl?id=748abc0cd0c1781e9578e5dbf6cb54ee | ||
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