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001 | 8016 | ||
003 | MX-SIABUC | ||
005 | 20240822234317.0 | ||
008 | 050711s2019 d | ||
008 | 0000002019 0000000000 00 | ||
020 | _a978-958-771-719-8 | ||
040 | _aUCA | ||
082 | _a658.8 H868p2 | ||
100 | _aHoyos Ballesteros , Ricardo | ||
245 | _aPlan de marketing : Diseño, implementación y control con enfoque en gerencia de mercadeo | ||
250 | _a2a edición | ||
260 |
_aBogotá , Colombia : _bEcoe Ediciones , _c2019. |
||
300 | _a152 p. | ||
650 |
_aMERCADEO _a |
||
650 | _aMARKETING | ||
650 | _aPLAN DE MARKETING | ||
650 | _aGERENCIA DE MARKETING | ||
856 | _uhttps://uca.kohalatino.info/cgi-bin/koha/opac-retrieve-file.pl?id=06d6e896d108bca93d4c55c2af478a81 | ||
901 | _a1 | ||
902 | _a8016 | ||
942 | _c1 | ||
999 |
_c9747 _d9747 |